Headshots vs. Personal Branding: Which One Do You Need?

If you've ever wondered whether you need a headshot or personal branding photos, you're not alone! I hear this question all the time. Both types of photography are valuable, but they serve different purposes. So, let’s break it down in a way that makes it easy to decide which one is right for you.

What exactly are Headshots?

A headshot is a professional portrait that puts the focus on you—just you! Think of it as your digital handshake, the first impression you make online. It’s usually a clean, polished image that highlights your face and upper body, often taken against a simple backdrop. It’s perfect for LinkedIn, company websites, speaking engagements, and anywhere you need to look professional and approachable.

So, when do you need a headshot?

• You’re updating your LinkedIn or business profile.

• Your company website needs a professional image of you.

• You’re being featured as a speaker or panelist at an event.

• You’re job hunting or networking and want to make a strong first impression.

Headshots are classic, clean, and all about capturing confidence. They make you look put-together and professional while keeping things straightforward. A great headshot is a must-have for anyone in the professional world!

What is Personal Branding Photography?

Now, personal branding photography is a whole different game—it’s like headshots, but more! Instead of just a polished headshot image, personal branding sessions tell a story. These sessions capture you in action, whether you're working, meeting with clients, or showcasing what makes your brand unique. These photoshoots typically can incorporate props. They give you a collection of images that help people connect with you beyond just your face. What’s more, we now offer videography services! Whether you need short clips for reels and other content, or a fully scripted commercial, video is designed to really attract those ideal clients and speak directly to them.

When Do You Need Personal Branding Photography?

• You’re an entrepreneur, business owner, or creative professional who wants to stand out.

• You need images or video for your website, social media, and marketing materials.

• You want a strong, cohesive online presence that truly represents you and your brand.

• You need more than just headshots —you want variety that really showcases your business.

These sessions are tailored to you and your brand’s vibe. We’ll plan locations, outfits, and props that showcase your work and personality. Whether you’re a coach, artist, real estate agent, or consultant, these photos will help tell your story in a way that resonates with your audience.

So, Which One is Right for You?

If you just need a simple, polished photo for LinkedIn or your company website, a headshot is the way to go. But if you’re running a business, building a brand, or creating content, personal branding photography will give you professional images and/or video that tell the story of your business so your clients know you are the best fit for their needs.

Still not sure? Let’s chat! I’d love to help you choose the right session option so you can put your best face forward—literally. Contact my Connecticut portrait studio now!